SEO and Marketing Your Website

Like any business, online or brick and mortar you need to get the word out to drive traffic to your business. There are many outlets to do this, multiple social media sites, hand shaking, signs on the street and of course SEO.

Right now I’m talking about online marketing, and this is about maximizing using SEO.  SEO for those who don’t know is ‘Search Engine Optimization’. This optimization happens through using keywords that people use to find things online and having them in your title and contents of your posts and pages on your website. There is a video link below for a training session on Wealthy Affiliate about it.

Click on the image above to get to the video…

There are people out there that think they got tricks up their sleeves and do things like purposefully spell a key word wrong in hopes to catch extra hits. What they don’t know is, a lot of the search engines correct these users mistakes before they even get to use them. So you are not much further ahead by trying this, in fact you might even find yourself fall behind because readers when they do find your site will see the spelling errors and your site comes across as unprofessional and less of an authority.

For many people starting from scratch online, they don’t realize that it can take months before the big search engines start to trust the site and start to rank it higher on the searches. But in the mean time, it is important to keep creating content and keep building your site. Your hard work will pay off.

When I want to look for new key words for my site I use JAXXY, you can also connect to if from the my.wealthyaffiliate.com website. This site allows you to see different variations of the key words your thinking of using and shows you different stats about the keyword. You can take part in a free trial too see if it is something that works for you.

It is advised to attack ‘low hanging fruit‘ when choosing a keyword for your page or post. Pick something with limited competition. This will help with your rankings. If you don’t know where to start, use the search bar in any search engine and start to type, see all the options that come up, write them down, the ones you like the most put into Jaxxy and see how they hold up online, and how much competition they will have.

Another trick with SEO is to keep it simple, you don’t need to make long winded titles on posts filled with keywords to get hits. In fact this will work against you. Keep it short and sweet, and make sure your first few sentences of the post or page will capture what your writing about.

When your starting out your site, you will want to make regular posts and encourage interaction on those posts through comments, this will also help you rank online. Once you have a list of about 30-40 key words you like and want to use on your site, make a schedule on a calendar and follow it to make sure you are consistently posting and building out your authority site.

Another thing you may want to consider is installing a site map with google, it will allow you to track traffic and see where your readers are coming from. This can be a really great tool. You will be surprised with all you can learn about the performance of your site.

Learning how to use SEO to optimize what you do on your site will help tremendously with your success.

Once you have your keywords and some killer content, make sure your sharing it with the world, don’t just leave it all up to the search engine to find you, help them by driving traffic through social media outlets to your site. Whenever you create content for your site, add it to Face Book, Twitter, Google Plus, Instagram…. Whatever social media outlet you are using. This will help get the word out there that you have a site and attract interaction on your site, search engines love this. I constantly use google plus for my sites, I find it to be great tool. Just remember to stay on track, don’t lose hours of productive time in your day lost in your social media feeds, do what you go to do and then get outta there.

Building an online business is exciting stuff, keep pushing and stay consistent and you will see results. Remember it wont happen over night, it may take a few months before you start to see steady traffic and some positive revenue so don’t let yourself get discouraged, success will come.